DESIGN PREVIEW · AI imagery · Product and company details awaiting confirmation

01 / Custom formula development

Start with an idea.
Define the formula together.

Bring a reference product or a new concept. We can discuss the formulation direction, development scope and samples needed for your brand.

AI-generated formulation laboratory illustration
AI-generated scene · illustration

SERVICE SCOPE

What we discuss
with you.

01

Product positioning

Category, intended use, target market and target price positioning.

02

Formula requirements

Desired texture, fragrance and ingredient preferences or restrictions to review.

03

Sampling & feedback

Agree the sample brief, revision scope, sample fees and delivery arrangements.

04

Approval & handover

Confirm the reference sample, specification and next production step in writing.

TO START THE CONVERSATION

What to share

  • Product category and destination country
  • A benchmark or a clear description of your idea
  • Texture, fragrance and ingredient preferences
  • Expected quantity, pack size and price positioning

FOR THE AGREED SCOPE

What gets confirmed

  • Agreed development brief
  • Sample feedback and approval record
  • Confirmed specification and production handover

THE HANDOVER POINTS

Move forward
with clear decisions.

01

Share the brief

02

Review feasibility

03

Evaluate samples

04

Approve the reference

CONFIRM BEFORE WE BEGIN

The details of your agreement

Development scope, revisions, testing, fees, formula ownership and any exclusivity are agreed for the project before work starts.

SERVICE QUESTIONS

Before you
make a decision.

Can I start from an existing formula?

Yes, ask which formulas are available for the chosen product. Availability, permitted changes, sample conditions and label rights are confirmed before ordering.

How many sample revisions are included?

The number and scope of revisions are agreed in the development proposal. A change to the original brief may require a revised plan.

Will my formula be exclusive?

Ownership, use rights and exclusivity need to be agreed in writing. They are not automatic features of every development project.

CONNECTED SERVICES

Keep the next step connected.

YOUR PROJECT, YOUR REQUIREMENTS

Tell us where
you need support.

Start with your product, destination market and the service you want to discuss.

Prepare a service inquiry

YOUR PROJECT BRIEF

What would you like
to create?

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